Pricing for Organizations
One flat rate based on your team size. No hidden fees. The app is free for all participants.
Billed monthly. Cancel anytime.
Pay month-to-month and cancel anytime. Perfect for trying it out or running a single team challenge.
More than 1,000 participants? Contact us for enterprise pricing
Refer a team, get a month free
Already running a challenge? Refer another organization and you get a free month while they get 25% off their first challenge.
Long-Term Goals, Short-Term Motivation
Every participant virtually hikes an iconic trail like the Appalachian Trail or Pacific Crest Trail — a personal goal that builds lasting habits over months, not just a temporary bump in steps. Layer on team challenges to keep energy high week to week.
Everything Included
Why Use Walk The Distance for Employee Wellness?
More Than a Step Challenge
Most step challenges spike activity for a few weeks, then fizzle. Walk The Distance gives every participant a meaningful, long-term goal — virtually hiking an iconic trail — that builds lasting habits, not just a temporary bump in steps.
Low Barrier to Entry
Anyone can participate regardless of fitness level, age, or location. No gym membership or special equipment required — employees just walk during their normal day.
Perfect for Remote & Hybrid Teams
Connect employees across offices, cities, and time zones with a shared walking goal. Leaderboards and milestones create camaraderie that transcends geography.
Works With Any Fitness Tracker
Syncs with Apple Health, Samsung Health, Fitbit, and Garmin — employees use whatever device they already own. No extra hardware needed.
Personal Support From Day One
Work directly with our team — not a chatbot — for setup, onboarding, and ongoing engagement. We help you launch a successful challenge every time.
Easy to Tie to Incentives
Weekly and monthly progress reports give you the data to connect walking activity to your existing incentive program — gift cards, wellness credits, PTO, or anything else.
Frequently Asked Questions
I’ve never run a wellness challenge before. How do I launch this internally?
You don't need prior experience. Our free launch playbook has a suggested timeline, copy-paste email templates, engagement tips, and proven incentive patterns. Many teams launch company-wide right away; if you prefer a small free pilot first (up to 20 people, up to 30 days), the playbook includes an expandable section with pilot-specific materials. We'll also help you tailor anything you need for your team.
How does the pricing model work?
You pay a flat rate based on your team size — monthly (cancel anytime) or annual at a lower rate. The app is free for all participants. You pick a launch date, and we open access two weeks early so employees can onboard during a grace period. Billing starts on your launch date, based on your active participants at that point. If your team grows past your tier later on, we adjust your plan accordingly (see below).
I don’t know how many people will join my challenge.
That’s totally normal — you don’t need a count up front. Employees get a two-week onboarding grace period before your launch date. We set your head count from the active participants at launch, and billing begins that day. A few people over a tier won’t bump you up — each tier includes a 10% buffer, so the 50-participant plan covers up to 55 active participants.
What happens if more people join than my plan covers?
Your plan — monthly or annual — is priced for a participant tier (for example, up to 50 participants), and each tier includes a 10% buffer so a few extra people won’t bump you up (the 50 plan covers up to 55 active participants). We only move you to a higher tier when your active count stays above that buffer for more than 30 consecutive days — a brief spike during a challenge won’t trigger a change. If the increase holds past 30 days, we move you to the appropriate tier and send a pro‑rated invoice for the remainder of your billing period. Participants never lose access while an upgrade is processed.
Do employees need to buy anything?
No. The app is free to download on iOS and Android. Employees just need a smartphone — no special equipment required, though it syncs with Fitbit, Garmin, Apple Watch, and Samsung devices if they have one.
What devices does it sync with?
Walk The Distance syncs with Apple Health, Samsung Health, Fitbit, and Garmin. Employees use whatever phone or wearable they already have — no special equipment or app purchases required.
How does onboarding work?
We handle everything. Once you sign up, we create your private group, set up your admin dashboard, and give you a join link and QR code to share with your team. Employees download the free app, enter the code, and they’re in. Most groups are fully onboarded within a day or two.
How long does a typical challenge last?
It depends on the trail and your team size. Many companies run 3–6 month challenges on the Appalachian Trail. Shorter trails like the Camino de Santiago work well for 30–60 day programs.
Can we run multiple challenges or teams?
Yes! You can create sub-groups to foster competition between departments, offices, or regions — all while contributing to the same group goal on the trail.
What kind of reporting do administrators get?
Admins get a real-time leaderboard, participation metrics, total miles walked, and individual progress. We also send weekly and monthly engagement reports you can share with leadership.
We already have a wellness platform. Why add this?
Walk The Distance isn’t a replacement for your wellness platform — it’s the engagement layer that gets people actually moving. Most wellness platforms are broad but passive. A walking challenge with real trails, leaderboards, and team competition gives employees a specific, fun reason to stay active. It plugs right into whatever incentive structure you already have.
What about data privacy?
We only collect the distance data needed to track progress on the trail — we don’t access heart rate, weight, or other sensitive health information. All data is stored securely and is never sold or shared with third parties.
Can I try it before I buy?
Absolutely. Book a free demo and we’ll walk you through the app, the admin dashboard, and how a challenge works. We can also set up a small pilot group so you can experience it firsthand before rolling out to your whole organization.
Do you have a referral program?
Yes! Check out our referral program to see how it works and what you and the team you refer each get.
Have another question? View our full FAQ or email us directly.
Ready to Get Started?
Book a free demo and we'll have your group set up in minutes. No commitment required.