Walking Challenge Launch Playbook

Subject

Want to help us pilot a walking challenge? (first 20 people)

Body

Hi,

{{company_name}} is exploring a company-wide walking challenge. Walk The Distance plots real-world steps onto a virtual route along a famous long trail (e.g. the Appalachian Trail) with checkpoints and team progress. Before we roll it out to everyone, I'm putting together a small pilot group — first 20 people who commit.

You don't need to be a runner or a fitness person. We want a mix — walkers, hikers, or folks who just want to move more. If you're in, reply "I'm in".

Pilot runs {{pilot_start_date}} to {{pilot_end_date}}. I’ll take the first 20 who commit, lock the list, and about a week before we start I’ll email that group a save-the-date. On the morning of {{pilot_start_date}} you’ll get the email with the QR code and link to install, join the group walk, and connect your tracker. After the pilot we’ll ask for quick feedback and decide whether to roll it out company-wide.

Thanks,
{{your_name}}

Subject

Save the date: walking pilot for {{company_name}} starts {{pilot_start_date}}

Body

Hi everyone,

Save the date: we start the morning of {{pilot_start_date}} (pilot runs through {{pilot_end_date}}). On the morning of {{pilot_start_date}}, I’ll email the QR code and the steps to install Walk The Distance, join the group walk on {{trail_name}}, and connect your tracker. No app install until that launch message.

Questions? Just reply to me.

— {{your_name}}

Subject

Pilot starts today — how to join Walk The Distance

Body

Hi everyone,

Today we kick off our small walking-challenge pilot for {{company_name}}. Your real steps get plotted on a virtual route for {{trail_name}} — a famous long-distance path with checkpoints. The app works with the devices and apps you already use: Apple Health, Garmin, Fitbit, and Samsung Health (or your phone alone). How to get started:

1. Scan the QR code (or tap the link on your phone). It takes you to download Walk The Distance. After the app is installed, you should join our pilot group automatically; if not, scan the QR again.
2. When prompted, join our group walk on {{trail_name}}.
3. When prompted, connect your desired tracker.
4. (Team challenge only) On the company page, make sure you join a team for the team challenge.

{{join_qr_or_link}}

What we're walking: {{trail_name}} — low pressure, no daily check-ins. Share a line of feedback with me when the pilot wraps.

Let's go,
{{your_name}}

P.S. Every step counts — commute, lunch, walking the dog. No minimum or step target for the pilot.

Subject

Save the date: {{company_name}} Walking Challenge kicks off {{start_date}}

Body

Hi everyone,

Save the date — on {{start_date}}, {{company_name}} is kicking off a company-wide walking challenge. The Walk The Distance app maps your steps onto a virtual route for {{trail_name}} (a real long trail with checkpoints, like the Appalachian Trail) so the team advances along the same path together.

A small pilot group has been testing this, and the feedback has been great:

"{{pilot_testimonial_1}}"
— {{pilot_participant_1}}

"{{pilot_testimonial_2}}"
— {{pilot_participant_2}}

How it works:
• Every step you take (walking, running, hiking) moves the team along that virtual path on the map
• Free Walk The Distance app on your phone; it connects to Apple Health, Garmin, Fitbit, and Samsung Health (phone-only is fine too)
• We plan to group teams by {{team_split}} (department, office, region, self-organize) — leaderboards, milestones, and {{incentive_summary}}
• No new equipment required — use the trackers and apps you already have

Watch for the launch email on {{start_date}} with the join link and QR code. Questions in the meantime? Just reply.

Looking forward to walking with you,
{{your_name}}