Walking Challenge Launch Playbook

Subject

Get the app: our Walking Challenge starts {{start_date}}

Body

Good morning {{company_name}},

{{company_name}} is kicking off a company-wide walking challenge — and the join window opens today, two weeks before our official kickoff on {{start_date}}, so you can install the app, join the group, and pick a team in advance.

Your real steps will get plotted on a virtual route for {{trail_name}} — a famous long-distance path with checkpoints, just like the Appalachian Trail. The app works with the devices and apps you already use: Apple Health, Garmin, Fitbit, and Samsung Health (or your phone alone). How to get set up today:

1. Scan the QR code (or tap the link on your phone). It takes you to download Walk The Distance. After the app is installed, you should join our group automatically; if not, scan the QR again.
2. When prompted, join our group walk on {{trail_name}}.
3. When prompted, connect your desired tracker.
4. (Team challenge only) On the company page, make sure you join a team for the team challenge.

{{join_qr_or_link}}

What we're walking: {{trail_name}} — {{trail_distance}} miles as a team
First milestone to aim for: {{first_checkpoint}}
How we're celebrating: {{incentive_summary}}
We plan to group teams by {{team_split}} (department, office, region, self-organize). No new gear required — your phone is enough if you don't use a wearable.

A heads up about launch day ({{start_date}}): {{launch_reset_note}}. We’ll send another note that morning so no one is caught off guard.

A word from {{leader_name}}:
"{{leader_quote}}"

See you on the trail,
{{your_name}}

P.S. Every step counts — on your commute, at lunch, walking the dog. No minimum, no step target. Just show up and walk.

Subject

We’re walking! Our Walking Challenge is officially live

Body

Good morning {{company_name}},

Today’s the day — our walking challenge is officially on. Every step you log from here moves the team along {{trail_name}}.

A heads up about your trail progress: {{launch_reset_note}}. (Examples: "we just reset everyone to zero so the whole org starts at the same line today," or "your early-access miles already count toward the team total — no reset, you’re already on the trail.")

What’s next:
• First milestone to aim for: {{first_checkpoint}}
• How we’re celebrating: {{incentive_summary}}
• Leaderboards and team standings update in the app throughout the day

Haven’t installed yet? You can still join at any time — same QR code as before:

{{join_qr_or_link}}

A word from {{leader_name}}:
"{{leader_quote}}"

See you on the trail,
{{your_name}}

P.S. Every step counts — commute, lunch, walking the dog. No minimum, no step target.

Subject

It's not too late to join the walking challenge

Body

Hi team,

Quick update: {{company_name}} has walked {{current_miles}} miles on the {{trail_name}} together so far. We just passed {{latest_checkpoint}} — great work to everyone who's been logging steps.

If you haven't joined yet, there's still plenty of trail ahead. The app maps your steps onto the same virtual route as everyone else ({{trail_name}}) and works with Apple Health, Garmin, Fitbit, and Samsung Health — or just your phone. Hop in today:

1. Scan the QR code (or tap the link on your phone). It takes you to download Walk The Distance. After the app is installed, you should join our group automatically; if not, scan the QR again.
2. When prompted, join our group walk on {{trail_name}}.
3. When prompted, connect your desired tracker.
4. (Team challenge only) On the company page, make sure you join a team for the team challenge.

{{join_qr_or_link}}

Current standings:
• Top team: {{top_team}}
• Top walker: {{top_walker}}
• Next milestone: {{next_checkpoint}}

Deadline to join and still qualify for {{incentive_summary}}: {{join_deadline}}.

Questions? Just reply.

— {{your_name}}